The Vlogger Interviews: Robert Anton

"The Vlogger Interviews" is a series of vlogs and blogs exploring the definition of vlogging – from the vlogger's perspective, If you like this interview, I would appreciate your subscription to http://youtube.com/worldaccordingtorich.blogspot.com on YouTube.

My latest interview features Robert Anton, a musician from New York City who first ventured online as a means to promote his music, and discovered a much bigger world.

“I’m a singer, songwriter, performer, music publisher and I am here on YouTube basically to promote my music – but with that comes a lot of other things. Now I have four channels on YouTube, and across those platforms I think what I’m doing is mostly just getting my voice out there.  I’m sharing some of my opinions and some of my life experiences, and interacting with people from all over the world.”

I first met Robert Anton at Vidcon – the YouTube content creator’s conference – almost a year and a half ago.   In an event filled with over-the-top enthusiasm, he stood out.  I thought that was because he’d just been notified that he’d been accepted in the YouTube Partner’s program.   It wasn’t just that.   If you watch him on YouTube, you soon realize that Robert simply projects energy.    

The Vlogger Interviews: Lane Fournerat

Just what is vlogging, anyway?   

Ask a random selection of vloggers why they vlog, and you’ll get five different answers.  To some, it’s an opportunity to be an entrepreneur, to another a chance to make friends, or bring people together for a cause – or simply a means of pure self-expression. 

Ask those same vloggers how they vlog, and the road map becomes even more complicated.    The art of creating online video isn’t simply creating a video and posting it.   Vlogging is also an interactive art.  The vlogger, in a very real way, creates a direct connection to his or her audience. 

"The Vlogger Interviews" is a series of vlogs and blogs exploring the definition of vlogging – from the vlogger's perspective.

Lane Fournerat  of Lafayette, Louisiana has a whole family of YouTube channels – in TV terms, LaneVid is the vlogging equivelent of a variety show; TheFunnyRats (a play on his last name) is his reality show, co-starring his wife and baby girl.  Other channels feature his other interests – drumming, mobile apps – even video game walkthroughs.

“It’s me.  That’s the best way that I can describe it.  If you like what I like, then you’ll like what you see.”

According to Lane, The job of a vlogger isn’t simply to create content, but also “to build a core group of people who will really stand behind you and really appreciate what you’re doing for them, which is entertaining them everyday.”  His core audience becomes the vlogger’s friends and supporters.  The comments on a video aren’t just about feedback – they’re about true interaction.

Lane graduated from college with a  degree in the performing arts.  His dream, like so many others before him, was to become an iconic filmmaker, “I wanted to make my “Feature Length Film” - THE film I was going to be known by.”  Like so many others before him, though – it didn’t work out that way.  He discovered something better:  YouTube.

Jackass Videos, Bernie Madoff and Online Integrity

In a response to my recent blog, "Six Reasons Why Every Film Student Should Have a YouTube Channel," an educator responded with concerns about the integrity of the content that some content creators might choose to produce.  What kind of content has integrity?  What kind of content is worthwhile?  That's a difficult question, and varies depending upon age, culture and interests.  

If a YouTuber creates a Jackass knock-off that earns him tens of thousands of subscribers, does that content possess a specific standard of integrity for his audience?  If another creates an immensely popular channel promoting conspiracy theories and the illusion of journalistic values, can his follower's simple belief in his integrity actually define his integrity?

Art, as the saying goes, is in the eye of the beholder.  Integrity, defined by Meriam-Webster.com as "firm adherence to a code of especially moral or artistic values," is also distinctly subjective - varying between cultures, societies, neighborhoods - and even small groups of friends. 

At one time, Bernie Madoff was perceived as a man of great integrity:  A trustworthy, honest man with impeccable credentials who might be trusted with one's life savings. He formed and maintained an illusion for decades, stealing billions from investors in the pursuit of personal gain.  Violating the trust of virtually everyone, he proved himself to be a man without integrity of any definition.

Likewise, the YouTuber who creates (willingly or through ignorance) an illusion of journalistic integrity amidst suggestions of dark conspiracies is deceiving his followers with declarations of "evidence" where there is none, or of "experts" who are not whose own integrity would be questionable.  As Bernie Madoff deceived his clients, this content creator may be using and manipulating his audience strictly for personal gain, and has no qualms or even concerns about the accuracy of his content.

On the other hand, if the YouTuber creating a Jackass knockoff promises to entertain his audience with a certain type and quality of entertainment with each episode - and delivers on his promise - he might be said to have more integrity than the conspiracy theorist.  His audience's trust isn't mis-placed - they're obtaining what they seek.

But does the Jackass YouTuber really have integrity?  Isn't he, instead, promoting violence?  Isn't he contributing to the destruction of moral, ethical and artistic values across media by helping to popularize mindless entertainment?  After all, we're talking about thirteen year-olds throwing themselves into walls and jumping into thorny bushes. 

Does every film student - or content creator - need to be a moral crusader, create family friendly content, and ignore shallow celebrity culture?   As diverse individuals, the answer is no.  As prospective media professionals, however - it's imperative to understand and develop a sense of integrity to both content and career. 

THEN make some cool Jackass videos!

What's your opinion?

Abuse, Fame, and Other Things - A Review of "Family Band: The Cowsills Story"

A lone musician in his early 60's carries his guitar into a small English pub in Woodland Hills, California.  Amidst the clatter of the restaurant, and the disinterested voices of patrons and bartenders alike, he begins his lonely set.  In a voice-over, the musician introduces himself.  Once he was part of a band, he tells us.  They were famous, and they had a handful of top hits by the time he was seventeen - but today, most wouldn't recognize their name.   So begins Family Band: The Cowsills Story, a documentary journey through the lives of a singing family whose songs became standards of the era, but whose lives were nearly destroyed in the process.   The lone musician is Bob Cowsill, and he guides us through his family's harrowing journey.

The Cowsills at the height of their fame / Pic from their website

For a very few years in the late 1960's, The Cowsills were a musical and marketing sensation.  The band, consisting of various numbers of brothers, a sister - and their mom,  created enduring and even iconic hits  ("The Rain, the Park and Other Things", "We Can Fly," "Hair," "Indian Like"), dominated teen fan magazines, appeared everywhere on television (including the Ed Sullivan Show, where they performed on the same stage on which their idols, the Beatles had played a few years before).   They were the direct  inspiration for the "Partridge Family" sitcom.  Their image was so wholesome that they served as national spokespersons for the Milk Advisory Board appearing in numerous print and television ads.   Then, as quickly as they rose to fame, they spiraled into oblivion.

"Bollywood Steps" ON DEMAND!

Last week, my documentary, "Bollywood Steps" finally became available on Amazon Instant Video.  Anyone can instantly download the program for their computer or mobile device.  Until now, the program has only been available on DVD - I'm looking forward to seeing how we do in the digital world!

The Minute You Pull Out a Camera, You're Intervening

(You can read my original review of The Boy Mir here)

I recently had the opportunity to interview Phil Grabsky, director of The Boy Mir: Ten Years in Afghanistan," a new feature documentary that offers an unusually intimate portrait of a young boy growing up in the remote reaches of Afghanistan over the last decade. From eight to about eighteen, we watch Mir's life unfold with his family, as they struggle to survive, distant but impacted by the battle's for Afghanistan's future. This is actually Grabsky's second feature film about Mir. The award-winning "The Boy Who Plays on the Buddhas of Bamiyan" (2004), followed Mir and his family during a single year as they struggled to survive in the aftermath of Taliban rule, living in the shadow of what had been the tallest sculptures in the world - the Buddhas of Bamiyan - which the Taliban had destroyed to international outrage in 2001.

 Photo used by permission

A large part of the appeal of both films is Mir himself - an intelligent, charismatic boy facing daily hardships that force him to often interrupt his schooling to work in the fields to help sustain his family. As he grows into a teenager, his hopes dreams, humor - and even his material wishes (a bike, a motorcycle, a cell phone) will seem familiar to kids and adults the world over.

Grabsky, based in Brighton, U.K., remembers the very event that triggered both Mir films. On July 2nd, 2002, a U.S. aircraft accidentally fired on an Afghan wedding, perhaps reacting to perceving celebratory gunfire as a threat. The attack killed and wounded dozens - and haunted Grabsky, "I thought to myself, alright, step back from that. Imagine your own wedding day, my wedding day, out of the blue sky - they don't even see this plane - out of the blue sky, one minute everyone's dancing and happy, and the next minute people are literally in bits."

"I thought, who are the Afghans? They can't all be terrorists, they can't all be mute women behind burkhas. And I was just interested, and I thought I'lll just go and find out myself."

Finding Confidence Online: What If You Gave a Party and Nobody Came?

It's not a secret that it takes confidence to succeed.  You don't accomplish anything by constantly second-guessing your abilities and avoiding opportunities to push yourself.  The fear that you'll be rejected:  "What if I gave a party and nobody came?" can be overwhelming.  

The realities of creating a presence on social media are not exactly confidence building.  For most people, it takes a while to build a "following."  Is it worth it to create content for 10 people?  For 30?  For 100?  What makes it "worth it?"  Do people care?  What am I doing this for?  What's the point?  

Creative social media - blogging and vlogging included - provide a direct connection with the public at large - for aspiring creative people, that means putting yourself out there as never before.  Unless you already have a presence in traditional media - and few do - creating online seems like the first test of your hopes, dreams and ambitions.  

So: how does a person get past the confidence challenge?

1 - There's an audience for everyone - you've just got to find each other.  Most people don't follow social media creators directly; a majority of those who watch YouTube, for example, likely are unaware of the subscription option.  As a blogger, if you're not affiliated with any of the major aggregators of blog content, you'll need to find other methods to bring potential readers to your site.  While most blogs have a subscription option of some sort, most readers likely don't know that option exists.

It's important to understand that part of your job as a creative person on social media is finding your audience, and understanding the continuously developing methods to make that happen.

2 - You're the best at what you do.  You are an unmatched expert at what you do best - which is, naturally, being yourself.  You're not a great writer - you're the greatest writer reflecting your own personal talents, interests and experiences.  Likewise, countless talented YouTubers lose themselves in emulating their favorite YT stars.

With social media -  every imperfect creative person the ability to find their audience.    Are you the greatest performer of all time?  The greatest writer ever born?  Probably not.    Whatever your perception of your own abilities - good or bad - you are the best at what YOU do.    You don't need to apologize, disrespect yourself, or give up.  You don't need to fear discovering you're not who you think you are, either.

I remember, back in film school, there were always the students who emulated their favorite directors - they dressed like them, they created like them, and they designed their entire creative ambitions around the pathways taken by their idols.  Learn from others, but don't try to be them.

Every legit social  media pundit will tell you, above all, to be patient.    As a creative individual, you're creating a relationship with your audience that will develop over a lifetime.  Social media isn't so much a numbers game as an interactive game.    If you build it, they will come...eventually.

Remember - this is all new.  The rules aren't in place.  There are no set guidelines.    While there are both less and more effective ways to build an audience, your strategy - like yourself - will be entirely unique.  With persistence, you'll reach your goal.  

And who am I to give advice, anyway?  I don't have a huge YouTube or blog audience - yet I keep this up.  What do you think - why are you reading this?