SoupChad is on the Menu: Book Marketing

"SoupChad" is my novel about a boy who loves soup—and will not tolerate kids who like salad.  I love the fact that the book is fun and offbeat, but through all the absurdity has something to say, too.

In the last couple of months, I've been test-marketing the book in several venues and websites. I was at the Santa Clarita Local Authors Celebration, and then at a fundraiser at Barnes and Noble bookstore for a local elementary school.

The Santa Clarita event was great fun, with my nephew (portraying SoupChad on the book cover) and his friend helped me promote the book, soup spoons in hand and wearing brand-new SoupChad t-shirts. The book did fairly well, but there weren't too many kids in attendance.

The Barnes and Noble event was a special success. I had the opportunity to talk to numerous kids about the book, give out "SoupClub" cards (favorite soup of the day: chicken noodle), and sold a healthy number of copies. It was a great day!

Here I am at Barnes and Noble, introducing
my book to elementary school kids. 

Reviews are slowly beginning to appear. Here's one from the winner of a drawing I had over at Goodreads that hit the nail right on the head: The book relates to our times in that you're either with us or against us. Teaching children to be tolerant of others opinions or likes or dislikes is achieved by either being a salad or soup person. I entered the draw in hopes of winning the book for my granddaughters. I believe they will learn a life lesson when they read this book.

My nephew Josh (right) and his friend Nick helped
me at the Santa Clarita Local Authors Celebration

Building on previous success, I've decided to more directly promote the tolerance aspect of the book, at least to parents and teachers.

Every kid who visits the SoupChad booth
gets an "official" Soup Club card, complete
with a club name based on their favorite soup.

My new listing on Etsy.com offers a "Class Pack," including multiple copies of the book, a book poster, and Soup Club cards. I'm hoping that my humorous and non-political approach one of the growing issues in our society today can interest both traditional and home schools. Take a look at the listing and tell me what you think - or better yet, pass it on to anyone who might be interested!

By the way, I'm looking for press of all types and reach - just forward this blog or contact me at rich@rlsventures.com

Middle School and Bullying: A Look at Google Trends

Lately, as I look for opportunities to bring my Alexander Adventure books into the hands of more readers, I've been using the Google Trends tool for some insights into some of the key search terms associated with my stories. If you're not familiar with it, Google Trends allows you to track the search history for given terms, and look at historical trends for that search term going back over ten years.

By studying these trends, I'm hoping to develop a strategy and a timetable for my future Alexander efforts.

I've found some interesting results

Every September, as kids go back to school, there's a spike in searches for the phrase "middle school" as new incoming students attempt to allay their fears.
 
Every October, as school culture develops,  there's a spike in searches for the phrase "bullying." It's clear that some kids are maneuvering for advantage—and some are losing out.

Cyberbullying (which you will notice has little history as a search term before 2009) has a slightly different result. As with bullying, there's a spike in October, but there's also a second spike in April. We could speculate that spring vacation offered a fresh opportunity to engage in harassment. Curiously, there's no similar spike during winter vacation. Perhaps the "battle lines" aren't as clearly drawn. Or maybe everyone's just enjoying the holiday.


As I develop my plans for the fall, I'll be keeping in mind this timeline. I'll look for opportunities to talk and write about these issues during the critical months of August through October. Alexander is all about facing, overcoming and triumphing over fear. I want him to be there when kids (and their parents) are looking for answers.

"Own the Scrawny!"

In "Own the Scrawny," my follow up novel to "My Life at the Bottom of the Food Chain," Alexander discovers that while the humiliation of being the unwilling star of a viral video is bad, the comments on the video from compete strangers are much worse. Criticized and ridiculed on everything from his behavior, to his size and his clothes, Alexander begins to wonder if he's as weird as they say, and begins a desperate, often misguided quest to prove everyone wrong.

"Own the Scrawny!" is about Alexander's struggle to believe more in himself, rather than what other people think of him. The paperback and ebook launch this fall.

Meanwhile, here's an interview I recently recorded with YouTuber OhCurt about the first book, the second book, and living in Los Angeles. We even visit my old junior high school, a primary inspiration as I wrote both books.

You can follow me on Twitter @rickflix
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Visit my author page at Amazon: http://www.amazon.com/Rich-Samuels

Returning to the Scene of the Crime

Today, I had the opportunity to visit a location which features prominently in my book, My Life at the Bottom of the Food Chain. As part of an interview (premiering soon) I did with longtime YouTuber Curt Phillips - we'll talk about the challenges of living in Los Angeles—and about the book itself.

One of the conscious decisions I made when writing the book was to avoid too-specific descriptions of Alexander's school. My hope was that the reader would visualize the school based on their own experiences, and so make the story more personal.

Naturally, the book was inspired by my own experiences, and I did have Portola Middle School (then, it was called a junior high school) in mind. We stopped by the front gate this Sunday, a location that features prominently in the novel. It's a place of perceived danger by Alexander, and the site of a climactic confrontation.

Of course, since I walked daily through those gates, generations of kids have come and gone—and I'm sure that Alexander has been among them in an entire series of variations. Some things, including unfounded fears, are universal to kids of a certain age.

Still, as I stood there, I felt that I not only shared those experiences with all of my predecessor and successor students, but with Alexander as well. I could, if pressed, take you on a walking tour throughout the grounds of the school, and map out precisely where every action in this fictional book took place.

If you've written fiction of this sort, you'll understand: Now, this is very much Alexander's school, too!

"My Life at the Bottom of the Food Chain," and a short story featuring Alexander, "Why Do You Think They Call It a Ghost Town" are available from most online retailers. I'm currently working on a follow-up novel. Thanks for you support.

Follow me on Twitter @rickflix