Steve Jobs Wasn't Cuddly. Neither Are You.

"Steve Jobs," the new biography of the tech icon by author Walter Issacson, is a fascinating story of one of the most successful innovators of recent times.  Issacson succeeds not only because his subject is complicated and contradictory, wildly successful though deeply troubled, but because, really, Steve Jobs' character is accessible. 

It's worth recalling that Jobs only hit his true stride in this century.  Though Apple began in 1970's, it could have died the death of other early computer companies - and it almost did.   It's status today as one of the most successful American businesses of all time is directly related to the lessons that Jobs learned throughout his career, which included a forced exile from his beloved company for eleven years, during which he created another computer company (NeXT) and became the patron saint of another iconic brand (Pixar).

Jobs was famously volatile, but loyal (when he wanted to be).  He developed an intuition for product design and development which led his company to create the technology that has transformed our times, yet his single-minded focus - his obsessive personality - may have prevented him from seeking medical help at a time when it might have saved his life.

The biography is effective precisely because Issacson doesn't lift Jobs onto a pedestel.  He was an imperfect human being, like every other human being..  As time moves on, and his directly hand on Apple product fades into the past, his legacy may shift into one of a man who succeeded in spite of himself - and which is really the story of all of us.

Why We're All Like Steve Jobs

I was a bit under the weather this past week, more Vlogger Interviews  next week!

On October 3, 2011, my niece's sci-fi e-novella, "Echoes," was published on Amazon.com and BarnesandNoble.com.  Obviously, I'm a proud uncle, and I'm hoping that the untold multitudes will plunk down their $2.99 to give "S.P. Blackmore's" sci-fi book a try.

I'm also happy and inspired to see the latest example of what I think is going to turn into a wave of newly-empowered entrepreneurs venturing into the world and creating futures impossible without the power of social and mobile technologies.

Just a couple of years ago, most people I knew really weren't sure what or even if online media, social media or "new" media was relevant to their own personal dreams.   Today, many of those same people are beginning to understand the potential, and are hard at work finding - or perhaps inventing - their own way through a brand new, intimately accessible business model.  Just as one can't build a house with a gift of untested tools,  most are still figuring out how to build their world - learning and improving day by day.  It's no longer a question of "if" there's a way to succeed digitally - it's a question of how. 

Success still takes talent and hard work - it's the access to opportunity that has changed. 

The passing of Steve Jobs, I think, says it all.  It's a massive passing of the torch.   His vision, innovation and enthusiasm created accessible technology that, in turn, is making it possible for a near constellation of dreamers to innovate and create as he once did - and making a living doing what they love to do.

And it's all just beginning.