Why should I care? For me, social media is providing a number of benefits: keeping my creative juices flowing, fascinating interaction with a wide variety of individuals far beyond my typical "world," and simply enhancing my professional profile in ways that many of my colleagues are simply ignoring (at some point, I'll explore the varied traditional media industry reactions to my involvement in social media). There are a great deal of other reasons, of course, but it probably all boils down to the challenge.
So, without further ado, here's today's audioboo, about a lunch I shared with a couple of my father's old colleagues from 20th Century Fox:
