Pathway Challenges

As new as I am to being an "active" member of the social media community, I have nevertheless become a passionate advocate - urging friends, associates, and industry contacts to learn and find ways of using social media to achieve their specific goals and ambitions.  Everyone's different, and individuals will find their own pathway through this forest of opportunities.

I'm constantly exploring and seeking out my own pathway.  Even as I urge others to take the time to understand how these tools work, I'm expanding my knowledge base and seeking out the right combination that will work for my goals.

Of course, my challenge lies in the fact that my goals are shifting as I focus on the emerging opportunities in social media.  I am already serving as a consultant to a number of clients and firms on social media matters; and in the past - even before my current YouTube efforts, I wrote several corporate blogs for a former employer and a number of individual clients.

Until I became active,  I didn't anticipate the clear opportunities that increased awareness and use of YouTube-type social media are making available.  To spread the word, as it were, individuals will need to use the tools.

Before you began using Facebook - did you "get it?"