I enjoy following Gary Vaynerchuk, an entrepreneur whose insight into effectively applying social media tools in achieving personal and professional goals stands apart from many of the "get-rich-quick" style books and websites.
Too often, social media is seen only as a destination, rather than a means toward an end. We've all "liked" Facebook Pages that remain mostly static. If you're a Twitter user, you've certainly followed users that only push out content, and seem to forget the interactive aspect of the platform. Gary's the author of Crush It!: Why NOW Is the Time to Cash In on Your Passion
, which I consider a primer on developing a constructive attitude toward using the ever-expanding universe of social tools. I'm currently reading his most recent book, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, which consists largely of case studies of businesses small and large that have failed or succeeded in using these tools.
Most importantly, thought, I enjoy Gary's perspective as an active entrepreneur (as opposed to the ever-present "social media expert"). This morning, he posted a YouTube video in which he was asked during an interview to offer an example where a one of his strengths is also his weakness. His answer - he likes to "scale the unscalable." It's a good lesson, and worth a minute of your time: