By studying these trends, I'm hoping to develop a strategy and a timetable for my future Alexander efforts.
I've found some interesting results
Every September, as kids go back to school, there's a spike in searches for the phrase "middle school" as new incoming students attempt to allay their fears.
Every October, as school culture develops, there's a spike in searches for the phrase "bullying." It's clear that some kids are maneuvering for advantage—and some are losing out.
As I develop my plans for the fall, I'll be keeping in mind this timeline. I'll look for opportunities to talk and write about these issues during the critical months of August through October. Alexander is all about facing, overcoming and triumphing over fear. I want him to be there when kids (and their parents) are looking for answers.