Reviews, Views and Adventures in Content Creation

Tuesday, March 13, 2018

SoupChad is on the Menu: Book Marketing

"SoupChad" is my novel about a boy who loves soup—and will not tolerate kids who like salad.  I love the fact that the book is fun and offbeat, but through all the absurdity has something to say, too.

In the last couple of months, I've been test-marketing the book in several venues and websites. I was at the Santa Clarita Local Authors Celebration, and then at a fundraiser at Barnes and Noble bookstore for a local elementary school.

The Santa Clarita event was great fun, with my nephew (portraying SoupChad on the book cover) and his friend helped me promote the book, soup spoons in hand and wearing brand-new SoupChad t-shirts. The book did fairly well, but there weren't too many kids in attendance.

The Barnes and Noble event was a special success. I had the opportunity to talk to numerous kids about the book, give out "SoupClub" cards (favorite soup of the day: chicken noodle), and sold a healthy number of copies. It was a great day!

Here I am at Barnes and Noble, introducing
my book to elementary school kids. 
Reviews are slowly beginning to appear. Here's one from the winner of a drawing I had over at Goodreads that hit the nail right on the head: The book relates to our times in that you're either with us or against us. Teaching children to be tolerant of others opinions or likes or dislikes is achieved by either being a salad or soup person. I entered the draw in hopes of winning the book for my granddaughters. I believe they will learn a life lesson when they read this book.
My nephew Josh (right) and his friend Nick helped
me at the Santa Clarita Local Authors Celebration

Building on previous success, I've decided to more directly promote the tolerance aspect of the book, at least to parents and teachers.

Every kid who visits the SoupChad booth
gets an "official" Soup Club card, complete
with a club name based on their favorite soup.
My new listing on offers a "Class Pack," including multiple copies of the book, a book poster, and Soup Club cards. I'm hoping that my humorous and non-political approach one of the growing issues in our society today can interest both traditional and home schools. Take a look at the listing and tell me what you think - or better yet, pass it on to anyone who might be interested!

By the way, I'm looking for press of all types and reach - just forward this blog or contact me at

Thursday, January 18, 2018

Gig Economy, Global just WORKS

A funny thing happened with my "test dive" into the so-called "gig economy."

It's becoming a fantastic success.

The first few months were spotty, as I began to establish myself on two of the better-known sites serving "global freelancing." I got small jobs on a fairly regular basis, but the volume of work didn't grow for a while.

Then, the whole thing changed.
Another reason I like Global Freelancing: Positive Feedback!

At the end of the year, I began to accumulate a series of jobs on that not only were interesting and well-paying, but will result in a dramatic increase in income for the month of January. Already, my income in this month alone exceeds the first 3.5 months I've been on the site, put together. As I've developed a track record on the site, and learned how to improve my proposals for available jobs, opportunities have been multiplying.

Better yet, all of the work is writing related. Here are a few of my recent projects:

  • I've been creating chat stories for a variety of clients and websites. Several specialized apps now offer stories told entirely in the form of chat messages (in other words, dialogue). Developers are doing what they can to make sure they have quality stories to offer their young adult audience. Though some are user-created, many are created by hired writers like myself.
  • I've created proposals and treatments for documentary filmmakers across the country.
  • I've written short stories for a number of clients—some as part of a larger project (for example, an anecdote to illustrate a point), or for reasons unknown. 
  • I'm conducting and recording writing seminars. 
I hadn't the slightest idea when I started this experiment that writing short fiction for hire would be part of the game. I had hopes that some of my online work would be writing-related; as the moment, it's 100%.

The challenge now? Keep up and increase the momentum. I'll share some concrete steps I'm taking to make this experiment in global freelancing (a better term, I think) a full-time venture.

Thursday, December 21, 2017

SoupChad Simmers: Early Marketing

I made SoupChad available for sale on Amazon on December 7, 2017, but I'm considering these next few weeks a "soft launch" before a more extensive push after the first of the year.  After all, I don't want large numbers of readers checking out SoupChad on Amazon...with no reviews!

Here's what I'm working on at the moment:
A Box of SoupChad, ready for 2018!

1 - Reviews! It's so very important to build up as many reviews as possible before I start sending potential readers to Amazon in earnest. The simple fact is, reviews sell. For an indie author like myself, positive reviews are golden. I'm letting those in my network know that the book is available, and I'm hoping for promising results. It's one of the most difficult steps in the marketing process, so if you would like to help out, I would be grateful.

2 - Giveaways are helpful tools. I can set up various types of opportunities on both Goodreads and Amazon, which hopefully will develop word of mouth and a wider network. I can even set up a giveaway on Amazon that requires entrants to follow me on Twitter.

3 - Flash sales. Amazon Kindle allows for limited flash sales, which will allow me to offer the book for free for a limited (one day) sale to encourage readers and reviews.

4 - Media coverage. SoupChad is also about polarization in our society, so I'm hoping for media coverage across several platforms, from newspapers to blogs, radio and television. 

In the next few weeks, I'll be working on an overall social media campaign to "get the word out" over upcoming months and to brainstorm some promising secondary markets. For example, foodies and soup aficionados might get a kick out of the story. I'm hoping to create some book launch opportunities at schools as well, and engage in classroom discussions.

If I can get that word out, I believe I have a fighting chance of getting SoupChad the exposure it deserves.

Remember, you can follow me on Twitter @Rickflix 

Monday, December 18, 2017

The Gig Economy: You Never Know What's Next!

One of the most enjoyable aspects of working in the gig economy (in my case, working with UpWork and Fiverr), is the wide diversity of challenges I've tackled. I never know what's coming up next. 

As an editor, my online work has extended from YouTubers to training videos to a memorial park in Australia, with clients and needs that were everything from simple "do your magic" assignments to true partnerships.

As a writer, I've been paid to write (or ghost-write) short stories for various clients, as well as opening chapters for prospective novels. I'm especially excited about the possibilities in this area. To be honest, I hadn't considered writing short stories for pay as even a remote possibility.  I'm hoping to grow my clientele in this sector. It is, after all, the core of who I am. I've also written specialized short stories intended for specific apps (for example, "chat-based" stories).

The stories I've written so far extend from historical to biographical, horror and coming of age. In fact, one of my gigs on Fiverr offers to write a short "coming of age" story, while another offers a "Stranger Things" type story. Another throws the net even further, offering to write a general short story. I ask prospective clients to contact me first, so that I can screen those stories that wouldn't be practical (foreign or historical settings that would require research, for example). I've also been asked to write personal letters for those who don't have the skills to put their thoughts and intentions into a cohesive package.

To be clear, this isn't a game-changer yet. I haven't reached that volume of work or level of income (though I can see that others have). I'm still working on the right recipe to generate this work on a more consistent basis. How will I make that happen? 

I'll share my current strategy next time.

Remember, you can follow me on Twitter @rickflix.

Thursday, December 14, 2017

Why I Wrote SoupChad

Like most people, I've found it somewhat difficult to process the increasingly polarized society we live in. Political discourse doesn't exist anymore. Political demonization is the norm. You're with me—or you're against me. We live in a state of anxiety.

SoupChad is my response. It's the tale of a middle school boy who loves soup and won't tolerate any kid who likes salad. When his family moves and he starts at a new middle school, he forms Soup Club to share his passion. Kids steer clear, until he decides to grant each one of them a new name based on their favorite soup. Spinach, Noodle and Chowder join first, followed by Matzo Ball and Potato.

But power goes to SoupChad's head, and his club transforms from a gathering of soup fans to an army allied against Salad Eaters. SoupChad doesn't just hate salad, he wants to eliminate it from the school. He'll do anything to make that happen.

SoupChad is a story of intolerance and power. While it's a fun, absurd picture of middle school obsession, it's also an allegory that pokes fun at the tendency to see every opposing point of view as an epic battle between Good and Evil, where there is no middle ground and there are only winners and losers.

In a modest way, I hope SoupChad encourages kids to treat others who simply don't agree with them with a bit more fairness.

Curious? SoupChad is available NOW at Amazon, in both paperback and Kindle formats. I would welcome your early review of my book—it's a huge help to an indie author!

You can follow me on Twitter @Rickflix 

Tuesday, December 12, 2017

Leveling Up: Starting to Build an Online Clientele

One of the most common criticisms of sites like Fiverr and Upwork is that they're essentially a "race to the bottom," offering services at ever cheaper rates, making the prospect of earning a living virtually impossible.

True, there are thousands of people offering pro gigs at rock-bottom prices. The cost of living, after all, is cheaper in Thailand and India than Los Angeles. They're in every category, from website creation to video services to writing. In some situations, westerners have relocated to low-cost locales. I wondered if it possible to compete.

I decided to look further. As I said, as a client, I had already spent over $200 on Fiverr services with just two sellers. I consciously avoided the lower cost options. I wanted to employ an established pro with whom a positive outcome was more likely.

As a seller, that's where I want to be.

I had two built-in advantages, even as a newcomer: First, I was a video professional with several Los Angeles Emmy Awards to my name (and several additional nominations). I also have published three young adult novels (with a fourth on the way). I hoped those facts gave me a bit of a leg-up against the competition, even though I didn't have a work history or online reviews on the freelance sites when I began.

I couldn't charge a premium, though. Despite my background, developing a presence and a collection of positive reviews is the key to higher end gigs. I started the process, seeking small gigs for 25 or 35 dollars that I could complete quickly and cleanly. The jobs I scored weren't going to make a dent in my income, but they would allow me, to borrow game parlance, to "level up" and allow me to play a more powerful game. More on that next time. 

Remember to follow me on Twitter @rickflix

Monday, December 4, 2017

Gig Magic: My First Exposure to the Gig Economy

Until I became a user of freelance "gig" sites, I hadn't given them much of a thought. I knew Fiver existed but hadn't given it much thought. My first impression was that it was a site where you could get cheap labor to do less than professional work. It didn't have much of an appeal to me as a consumer, and certainly not as a freelancer that needed to make a living.

I was collaborating on a series of a video for a client that had requested an animation. In particular, a colleague pitched a "whiteboard" animation, the story of presentation in which a hand seems to draw a series of photos and illustrations.  I would have had no idea how to obtain the animation locally, what the turnaround would have been, and would have guessed that it would have been prohibitively expensive for the small project we were working on. 

To my surprise, my associate was able to present, seemingly overnight, a beautifully produced whiteboard animation for $150, including changes Our client was thrilled. The service had been purchased on Fiverr, and I started exploring the site for other possibilities.
My latest book international collaboration.

Then, as I began to prepare to publish my fourth book, I was presented with a challenge. I wanted to illustrate the cover of the book with an illustrated cover in the style of a World War 2 propaganda poster. With my previous books, I had used photo elements, which my designer manipulated to create my cover. A specialized illustration required a different approach. Though I had a limited budget, I was determined to see my vision through. I searched Fiver, and eventually found a talented artist in India would do the job for $100. Another Fiver talent treated the book cover. I was able to get exactly what I wanted.

That's when I started considering how I might take advantage of these services to offer my own skills. I wondered if it would be worth the effort. I wondered which of my professional skills would be my best bets. I'm an Emmy-winning producer/video editor, I'm also a prolific writer of four novels and numerous blog posts (like this one).

I began to seek out my online competition and find out what was possible. I knew I had services to offer, but would it be worthwhile? Could I expect to be paid a fair rate? Was this, as some have suggested, a race to the bottom? Are clients only looking for cheap work?

In the next installment, I'll share what I discovered, (and why I decided to move ahead and give it a try regardless!).

Remember, you can follow me on Twitter @Rickflix