One of the most extraordinary facts of Vidcon was the fact that press coverage was almost non-existent. The single article in the business section of the Los Angeles Times focused almost entirely on the partner program, and virtually ignored the many ways in which users are finding ways of making YouTube (and social media in general) work to achieve their goals.
Perhaps the fact that Los Angeles is essentially a company town explains the focus on YouTube stars, and the fact that there is a large concentration of them in Los Angeles. It seems as if it is becoming a mecca for the biggest stars. Joe Penna, known on YouTube's MysteryGuitarMan, says in the article that "L.A. is like YouTube. It's a place where I can do whatever I want. Where else can you do that?" He moved to L.A. from Boston.
The article is focused almost entirely on L.A. as the growing center of YouTube activity, and completely misses the bigger story of YT as an entrepreneurial tool. Based upon the article, one would think that the gathering was simply one step above a fan convention.
There might have been other stories about Vidcon, but I'm not aware of any other media coverage. Perhaps that's what makes my involvement and exploration of the YouTube so exciting - it almost seems as if it's still a big secret. Without exception, anyone I speak with outside the YouTube world shares my excitement as I describe the unfolding opportunities.
I'm convinced that this will all change - I'm amazed that is hasn't already.