Nielsen and NM Incite’s U.S. Digital Consumer Report, offers some eye-opening statistics about the current (or recent) state of the social media landscape. One of the report's most prominent findings is that Americans 18-34, which the report calls "Generation C" (for connected) are the greatest consumers of online content, from video, to social networking to blogging.
Some of the overall findings shouldn't be any surprise - the number of Americans with Internet access has doubled since 2000, to approximately 274 million. 64% of mobile phone time is spent on apps. 42% percent of tablet owners use them at the same as they watch television. Except for tablets, males and females are both well represented across social media devices (males currently use tablets to a greater extent).
58.8 percent of "Generation C" access social media through their mobile phones (versus 36.3% of the 35-54 year olds (in other words, they're on constantly).
The graphic-based report is a worthwhile read - entrepreneurs and content creators will undoubtedly find it useful and thought provoking. I wonder, though, if some of the stats don't reflect the immediate present. In a section entitled, "An in-depth Look at the Digital Consumer," most stats show 13-17 year-olds to be near the bottom of the scale in several categories, including online video viewers (14% of the audience) and social network/blog visitors (13%).
I suspect that the actual percentages of 13-17 year-old digital consumers may be considerably higher (though will naturally be somewhat restrained by practicalities of school and finances). In fact, I believe that their numbers likely rival those of the 18-34 year-olds. As the first group born into the age of socail media, they may, in fact, be the true "Generation C" - savvy users, consumers and creators of digital content.
As always, I welcome and encourage your comments!