It occurs to me that there may be a pathway to creating additional (monetary) value in the vlogs that Andy, Kenrg, OhCurt and many others create on a regular basis. These vlogs are the modern equivalent of the opinion/commentary pages in your local newspaper (and now are as slashed to a bare minimum). I'm not writing so much about the "Letters to the Editor" section, but the guest columnists that provided a community or individual voice on issues at hand. These personal perspectives and anecdotes often provided the reader with a distinctly personal and independent view apart from the "usual suspects" of reporters and paid columnists.
Of course, guest columnists were never paid - but I still wonder if that concept can be adapted for the social media world. Blogging, of course, has a robust presence on many news sites, but I would think that guest vlogs might even be a more attractive draw for the casual visitor.
Guest vlogs on mainstream news and information sites, in turn, might help bring vlogs of this type to a larger (YouTube) subscription base - which in turn provides new opportunities for the vloggers themselves, reviving interest in this particular category, and widening the YouTube universe.