He also created TUNEVIBEZ.COM, which is an internet radio station - with an entirely different team of like-minded teens presenting their own programs. And yes, he's done his homework and is doing it with all the necessary permissions in place.
Finally take along at the heart of the operation, BRACKINMEDIA.COM, which is a superior corporate site to many I've seen. Remember, this is a teen. He's still in school. He's already very much a pioneer in a new field.
He has a vision, and he's using social media to achieve it.