Reviews, Views and Adventures in Content Creation

Sunday, December 30, 2012

Filmmaking That Inspires: Ken Loach's "Kes"


This is the third in a series of behind-the-scenes blogs about the story behind the making of a documentary - in this case, my film, "Life Online," the story of a family in Florida that's uniquely dedicated to the "YouTube" lifestyle.  Interested?  Donate at:  http://tinyurl.com/acegrw4

These blogs and vlogs will trace the evolution  of this project as I prepare, shoot and edit "Life Online." I hope these prove helpful to aspiring filmmakers.


If you've read my blog, you may remember that I have a particular appreciation for Ken Loach's landmark 1969 film, "Kes," a narrative feature film about a 14 year-old's bleak life in a British mining town in the mid-20th century, and the faint flicker of hope he discovers in training a wild kestrel.  
Film
The trailer for "Kes," as presented on Criterion's YouTube Channel

The film, a masterpiece of bare-bones filmmaking, is considered by the British Film Institute to be one of the top ten British films of the 20th Century.  In America, however, it's still largely unknown. Until Criterion's recent Blu-Ray/DVD reissue, it wasn't easily available here. Even today, the  authentic regional dialect makes understanding the film a challenge (though the new release offers options, including subtitles, and an alternative soundtrack - recorded at the time with the original actors - with more conventional english pronunciation).

 "Kes," according to Loach, was heavily influenced by the tradition of documentary filmmaking.  Loach was striving for authenticity at every stage - including casting.  With one exception, every cast member including the extraordinary young lead, were non-professionals hired from the very town in which the story takes place.  These individuals - particularly the school children - understood and lived the world featured in writer Barry Hines book and screenplay.

Loach, whenever possible, liked to minimize the filmmaking environment.  He would keep lighting to a minimum (not an easy task when low-light technology was in its infancy), or create a sense of intimacy for the actors by removing even the camera from their immediate space.  In one instance set in a greenhouse, Billy Casper, the main character, is engaged in a private conversation with his teacher.  To preserve the authenticity of that private moment, particular for his non-professional lead actor, Loach had a hole drilled into the wall of the greenhouse, and shot the actors from a distance through a long lens.    

Loach didn't like to over-use the camera for dramatic effect, preferring to allow actors and settings to establish mood.

Though "Kes" is a narrative film, and I'm shooting a documentary with a decidedly more upbeat vibe, it represents the sense of time, place and respect for the subject that I hope to emulate in "Life Online."  

My goal, too, is to keep my presence to a minimum, and allow the real-life subjects to be themselves.  

Saturday, December 8, 2012

Three Great Documentaries


This is the second in a series of behind-the-scenes blogs about the story behind the making of a documentary - in this case, my film, "Life Online," the story of a family in Florida that's uniquely dedicated to the "YouTube" lifestyle.   Interested? Donate at http://tinyurl.com/acegrw4

These blogs and vlogs will trace the evolution  of this project as I prepare, shoot and edit "Life Online." I hope these prove helpful to aspiring filmmakers.


There are a number of films that have inspired my upcoming documentary, "Life Online," the story of a family that has embraced the YouTube "lifestyle."  With three boys and their mom all creating content for their individual lifestyles, and all family members contributing to their non-stop production "studio," this film will offer a great perspective on why more and more people are deciding to express themselves publicly through YouTube and social media.  "Life Online" asks, 'What happens to family life when there's an audience to serve?'

Three documentaries in particular loom large in my decision to tackle this project:

Considered by some as the original 'reality show,' "An American Family" was a multi-part public broadcasting series featuring the life of a "typical" suburban family in Santa Barbara in the early 1970's.  They turned out to be anything but typical, as their family literally disintegrated under divorce and a series of dramatic revelations by each family member.  Unlike today's "reality" programs, this documentary wasn't subtlety moved along or even scripted by the producers.  Events simply unfolded from May to September of 1971, during which time Producer Craig Gilbert's team shot hundreds of hours of 16mm film.   It's also worth noting that shooting a film like this in the early 1970's required cumbersome camera, lighting and audio equipment, creating a  disruptive environment that some suggest may have been a provocative factor (among others) in the family's demise.

I'll long been fascinated with the patience, dedication and trust necessary to create "An American Family."  Unlike so many of today's "reality" shows that pretend to portray life as it unfolds, this program felt authentic.

Oscar-winning director Michael Apted, who has moved back and forth between feature films and documentaries, continues to create the "7 Up" series of feature documentaries, an extraordinary portrait of a group of ethnically and economically diverse Britons whose lives he has revisited every seven years since they were seven years old - now, over fifty years.  Inspired by the Jesuit saying, "Give me a child until the age of seven and I will give you the man," this is a uniquely revealing portrait of human nature.  The "7 Up" films not only prove that personality may indeed be in place, but they're also an extraordinary tribute to the resilience of human beings in general.  Apted shows a respect for his subjects that offers a great example for any filmmaker. (Here's a review of the latest film in the series, "56 Up")

Respect for the subject was the central factor in the effectiveness of "The Boy Mir." Director Phil Grabsky's film follows a peasant boy in Afghanistan from ages eight to eighteen, during the dramatic events of the last decade, as he and his family struggle to survive amidst the chaos and then emerging new freedoms transforming their world.  Grabsky returned to Afghanistan periodically over ten years to tell Mir's story, creating a film that personalizes a story that exists for the West mostly in impersonal headlines.   (Here's my review of the film; I had an opportunity to interview Grabsky about 'The Boy Mir. ' Here's my blog, 'The Minute You Pull Out a Camera, You're Intervening').  

"An American Family," the "7 Up" series and "The Boy Mir" are varied in style and approach - but share three important elements that, I feel, make them effective films: Dedication of the filmmakers, trust and mutual respect between the filmmakers and their subjects, and uncommon patience.  If I have the opportunity (Consider contributing here) to create "Life Online," that's what I'll be striving for.

Monday, November 26, 2012

Big Media's Romance with YouTube: Why It Will Fail


The entertainment industry is still excited about YouTube.  In the November 26th edition of the Weekly Variety, "YouTube Newbies Wow the Biz," explains how "Big Media" is beginning to invest in Multi-Channel Networks (MLC's) like Fullscreen and Maker studios, with the hope of getting in on the ground floor of a new industry, farming new talent, and connecting with young audiences.

But do they really get it?

In the Sunday, November 25th edition of the Los Angeles Times, another article, "YouTube's Best Video Creators Now Have Their Space in the Sun" discussed YouTube's new Playa Vista studio, which caters to YouTube partners by providing them access to a state of the art production facility that might have previously been out of reach.  They'll be able to "up their game," improve their production value and create better and more ambitious content.

While this influx of investment and interest from both Big Media and YouTube will prove a fantastic opportunity for some of the top YouTubers, both sectors still seem to be curiously blind to the most powerful aspect to the world of online video - a direct connection with the viewing audience.

For the vast majority of YouTubers, those whose views may never reach the stratosphere, the real opportunity isn't necessarily in hooking up with Big Media -  or becoming part of the YouTube elite.  Learning how to better grow and engage their viewers/subscribers/followers/fans offers the best chance for most online content creators to build a future in that world.  The key isn't simply to share in YouTube's advertising revenue (which tends to really pay off only for those with at least tens of thousands of views) - it's getting the big picture: understanding one's own talent and abilities - and using YouTube channels as tools to build toward those goals.  In other words, what are you good at, and how will you get there?  To some, that simply means hawking fan-centric items like t-shirts and posters. To the more ambitious, that could mean music, videos, e-books, audience involvement in crowd-funding projects, smartphone apps, or developing one's own sponsorship opportunities separate and distinct from the limited percentages of YouTube advertising revenue.  In short - individual creators need to begin seeing online video as a tool for entrepreneurship.

Individual engagement and interaction, which offers precious little room for corporate overlords, is the real attraction that draws the YouTube audience. Big Media interest will likely wear thin fairly quickly as they discover that drawing in online audiences isn't simply a matter of pushing out content.  

While some will benefit handsomely, investments in FullScreen and Maker Studios - and YouTube - will prove disappointing - but not because the opportunity isn't there - but because improved tools for engagement aren't being developed as feverishly as production  capabilities.

It's quite possible that the true power of online media will remain firmly - though so far potentially - with the individual.

Tuesday, November 13, 2012

Talking It Out: Documentary Interview Techniques


This is the first in a series of behind-the-scenes blogs about the story behind the making of a documentary - in this case, my film, "Life Online," the story of a family in Florida that's uniquely dedicated to the "YouTube" lifestyle.  

In today's blog, I share some of my favorite basic techniques in conducting an effective, "authentic" interview.  

First:

Be prepared

This doesn't just mean that you should do your research - you need to be technically prepared as well.

Whether you are your own crew, or you have one, two or three people helping you on documentary shoot, it's imperative that you work with individuals that are experienced and/or motivated to prepare camera, sound and lighting as quickly and efficiently as possible.  There's always going to be a balance - some would say tension - between setting up a great shot, and engaging your subject as quickly as possible.

Interviewing Neil Parikh, one of the boys featured
in my documentary, "Bollywood Steps"
If you have an individual waiting to be interviewed, and the preparation process is too slow, they start to feel impatient - even rushed - and increasingly nervous.  A minor inconvenience becomes a major disruption.  Particularly in sensitive situations, this can impact the quality of the interview when it finally occurs.

Thursday, November 8, 2012

State of the (Crowd-Funding) Campaign


I'm now over one week into my Indiegogo crowd-funding campaign for my documentary, "Life Online." It's been a slow launch, but I'm still optimistic that I develop some momentum and perhaps create the necessary "crowd" to make this a reality.  After all, I did launch this effort just after Superstorm Sandy, and a week before the election - a particularly awkward time to squeeze in a few moments of your time.  I'm particularly grateful to my funders so far, whose generous contributions have gotten the ball rolling.

DrewDudeTV...and a bag of chips.
Drew's on the left.
Where do I go from here?  

The first objective is still to bring more attention to the "Life Online" Indiegogo page - visits are not yet anything close to what's necessary to make this happen.  The more people that visit the page, the more chance that some will contribute to make this a reality.

I need immediate help to bring news of this documentary out to more people - whether through Facebook, Twitter, YouTube, blogs or other means.  IndieGoGo stats indicate that it's important to keep the word out about the documentary  - it takes about seven separate contacts, on the average, for an individual to decide to jump on the bandwagon.  This is why you'll hear about this project frequently.

What do you think?  How can I get this project - this funding campaign - out to more people?  How can I maintain this effort between now and the rest of the year - without becoming the social media equivalent of those overly repetitive, obnoxious campaign commercials?

AND, (as "Life Online" donor Odell Hataway says, I need to engage in more shameless promotion) what can I do to convince YOU to become part of this effort?

What can you do?  Here are some links!

Thursday, November 1, 2012

Launching My Campaign (How Indiegogo Works)

Here's my vlog explaining my Indiegogo campaign - and explaing the basics of an Indiegogo Campaign.

Tuesday, October 30, 2012

LIFTOFF! (Why I'm Crowd Funding)


Today, I'm launching an Indiegogo crowd funding campaign for my new documentary, "Life Online."  This is my largest step yet in putting social media to work for my life and career.  My blog, Twitter account, YouTube channel, Facebook page and the like have been around for a few years now.  Over the past year, I've had a great time interviewing YouTubers and other online entrepreneurs (and sharing those interviews on my YouTube channel). I've connected or re-connected with individuals around the world.  Like most who have jumped into social media, I've had a great time.


Now, though, the time has come to put these tools to work.  As someone who has worked in so-called "traditional" media most of his life, I've come to believe that the future - or, perhaps, the more exciting future - of this profession lies in the ability we  now have to directly reach an audience.

The democratization of media - increased access to creative tools and fewer "gatekeepers" - allows any individual with a computer (or smartphone) to be an entrepreneur.  The potential is enormous - but so are the challenges.  It still takes a leap of faith and the acceptance of risk  to take that step.

All of this brings me to today, and "Life Online," a documentary about a family dedicated to creating on YouTube and living through social media.  Mom and three sons have YouTube channels, and even dad and their youngest daughter are also involved. One son, 14 year-old "Fur," (it's short for Christopher), is even a YouTube partner and shares in the ad revenue on his channel.  I'm hoping to create a documentary asking the question, "What happens to a family life when there's an audience to serve?"
(Follow the film @LifeOnlineDoc)
Crowd-funding sites have become enormously popular in the last couple of years.  Essentially, they allow anyone to donate to projects - from films to inventions to political causes - at levels that range form just a few dollars to thousands, in exchange for perks that can range from a Twitter shout-out to credit on the film    Using social media "word-of-mouth," popular projects can reach their goals and become reality to an extent never before possible.

I've wanted to try crowd funding for quite some time, but until now, I hadn't found the right project - one that not only had to potential to capture the imagination of potential funders, but also had the social media "legs" to spread far and wide and give me a fighting chance to succeed.  "Life Online" seems like a perfect opportunity for my Grand Experiment.  

First, I'm telling a popular story.  Like it or not, social media has fundamentally changed the ways we interact.  YouTubers - those who share their lives online - are at the forefront of that change.  The fun, quirky family I'm profiling, I think, provides the perfect vehicle to explore what that change really means.

As "Life Online" tells a social media story, I'm betting that I may be able generate enough interest in the social media community to give me a fighting chance to get the film funded.  A number of individuals with their own network are helping me get the word out. Getting people to visit the IndieGoGo project page is the first challenge.  If I did my job right, some of those visitors will accept my pitch and be willing to help.

Will it work?  Starting today, I'll have just about two months to work at it and find out.  I'll let you know how it's going.