Reviews, Views and Adventures in Content Creation

Sunday, June 1, 2014

Literally Racing Along

There's been a great deal going on lately in the My Life at the Bottom of the Food Chain world lately.

I was interviewed on the Layered Pages blog, as part of my B.R.A.G. Medallion recognition. I think it came out fairly well - I'm hoping to book more of these interviews in the coming months leading to the debut of the second book in the series.

I released a new book trailer. I'm much happier with this than the original version. It's a very simple tease that I think catches the spirit of the story.

The book trailer (and the landing page linked above) was the center of a Facebook Ad campaign I recently concluded. My primary gain in the campaign was a higher profile, rather than outright sales. The ad itself received numerous likes (which I hadn't expected), and I added more followers to the Facebook Page. To be perfectly honest, the trailer and the campaign didn't translate to sales, at least as far as I can see at the moment (for some markets, sales reports might take up to a month or two to appear). I still haven't quite worked out right approach to turn interest into results.  There are so many factors at play(subject matter, audience reach, ad timing, advertising materials, for example), and it's going to take time to understand exactly how to make this work more effectively. Independent reaction to the book has been positive—but I'm still working on the marketing learning curve...

In the meantime, I'm moving on with the second book in the Food Chain series, and have now delivered a draft to my editor (The Book Scrubber). If my last experience was any indication, we'll be working on this for the next couple of months to further develop and finalize the book for publication. I'm hoping to launch it this fall. I think it captures the spirit of the original, while it moves Alexander's story forward in a fun new direction.

In the next few days, I'll be sharing the title of the new book, and a few plot details. Check here, the Facebook page, or Twitter @rickflix for the latest. Reviewers interested in an advance copy should let me know as soon as possible.

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