I think you'll enjoy this week's Vlogger Interview, featuring Steve Miller, known on YouTube as QiRanger.
Steve has a voice that comes out loud and clear not just through his YouTube channel, but across his social media landscape: his blog, his podcast - even his Tweets. He's not trying to sell anything, or build celebrity. He's sharing an adventure. As an American teaching English in South Korea, he takes viewers on a voyage through a country it's history, and it's culture.
"Predominantly I focus on travel, not only here in Korea, but also around the world. Most of my content is related to traveling abroad outside the United States, and in addition to that, I work here in Korea as an English intructor, so I do have some content related to life in Korea and live as an English instructor here in Korea, but I also write about cultural issues, historical issues, I have a podcast, and I just try to share a wealth of information that I think people would find interesting who have not been to Asia and specifically to Korea."
Steve is more proof that the best content is created through passion. Subscribers, and a YouTube partnership are only part of the equation. The quality and consistency of his content caught the attention of the South Korean government.
"I have an incredible amount of fun - it's something I enjoy doing. It is a job. I do get money from being a YouTube partner, but I also write articles for the Korean government to help them with their tourism. I also appear once or twice a month on a local English-language radio station here to talk about travel as well. So, there is certainly a business side to it, but for me, it's about fun."
Social media creators are like conductors, I think, leading an orchestra made up of a universe of social media platforms. If they can reach the sometimes elusive goal of creating content across that platforms that work together - than they can, in effect, create beautiful social media music. Defining just what that is might be is wildly different from person to person, I think Steve's approach is a good example of how to do it right - and, as the saying goes - do what you love, and the rest will follow.